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Job

Marketing Manager

  • Job ref:

    10960

  • Location:

    Tewksbury, United States

  • Sector:

    Administrative

  • Contact:

    Lissa Jerez

  • Published:

    8 months ago

  • Consultant:

    #

Responsibilities

  • Produce reports and dashboards that reflect progress on all campaigns to generate leads including web traffic and email campaign analytics.
  • Manage trade show involvement from early registration, through logistics and lead management.
  • Develop awareness strategies that elevate Technologies and our brands as an essential solution to the production supply chain for the industries we serve.
  • Boost industry awareness within key vertical sectors and continue to drive our thought leadership position.
  • Maintain key facts and figures on key market sectors, as analysts’ reports are published.
  • Maintain key facts and figures on key competitors regarding company information, hiring etc. 
  • Ensure the sales team are supplied with up-to-date market intelligence on key trends, events and competitors’ tactics.
  • Ensure all marketing and sales collateral is fit for purpose and is kept both on message with our brand’s Positioning Statements and up to date, including brochures, advertisements, datasheets etc.
  • Build relationships with editorial staff across all relevant publications and look for opportunities to capitalize on their editorial calendars.
  • Build a video strategy that captures the unique outcomes we achieve for customers.
  • Develop and execute a Social Networking plan with long-term marketing and revenue benefits for Global Technologies including online user group forums, blogs, Twitter, LinkedIn.

Experience and Qualifications

  • A collaborative marketer with loads of energy and a positive outlook
  • 5+ years planning and implementing marketing business plans and programs
  • Understanding of the inner workings of marketing infrastructure and what marketing vehicles best
  • apply for assigned brand strategy
  • Strong collaboration skills to work cross-functionally and leverage best practices within marketing team
  • Strong communication (written & verbal) and influencing skills
  • Ability to work autonomously and plan work aligned to overall marketing strategy
  • Strong organizational and time management skills; ability to prioritize work based on strategic plan Strong Project Management skills
  • Strong CMS experience
  • Software skills, Microsoft, Adobe, WordPress, email marketing platforms, social media platforms.