Collegeville, United States
4 months ago
The marketing manager role supports commercial marketing teams with brand planning, lifecycle management and tactical execution. The marketing manager will work with marketing team leads and external advertising partners. Responsible for leading tactical development, execution and metrics/insight development to help inform brand strategies. Projects span HCP and Adherence/Access channels including a high focus on reminder recall programs, pricing and contract pull-through and non-personal HCP promotion. The contractor will also collaborate with the team and cross-functional partners to lead initiatives, including directing agency and vendor partners on revenue-generating initiatives for the brand.
Undergraduate degree (BA/BS) required; MBA/Masters preferred