Digital Marketing Specialist
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Job ref:
10909
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Location:
New Haven, United States
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Sector:
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Contact:
Liz Cummings
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Published:
about 2 years ago
For almost 50 years, Lighthouse Professional Services has worked to provide full-service consulting and staffing partnerships to clients in Connecticut, Massachusetts, Rhode Island, New Hampshire, and the Carolinas. Our innovative solutions can reach all areas within your firm including: Administrative, Information Technology, Engineering, Finance, Clerical and Light Industrial. We are currently seeking a Digital Marketing Specialist in New Haven, CT. Excellent company with growth opportunities. |
Promote the insurance program in the digital space through the development and implementation of digital marketing strategies. Collaborate with marketing team to develop goals, strategies and best practices for increasing brand awareness and field force recruitment. |
Job Responsibilities |
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The following duties reflect the primary responsibilities performed by employees in this job. Incumbent(s) may be required to perform additional, position-specific duties. |
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Responsibility
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Knowledge, Skills, and Abilities |
The depth and breadth of knowledge within the position’s field or specialty that is required to effectively perform the responsibilities of this position, e.g., insurance, structure and processes. Describe the type and level of skills required to handle the position’s responsibilities, e.g., mathematical/analytical, communication, typing, spreadsheet.
Systems/Technical Knowledge:
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Education and Experience Requirements |
Education: BA or BS degree. Experience: 3+ years of digital marketing and recruiting experience, preferably in the financial service/life insurance industry. Experience working with social media tools, search, mobile marketing, content development, marketing cloud, SaaS programs, data marketing and personalized marketing/advertising. Licensing/Certification: none. |
Performance Indicators |
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Decision Making |
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Problem Solving & Complexity |
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