Digital Marketing Specialist

For almost 50 years, Lighthouse Professional Services has worked to provide full-service consulting and staffing partnerships to clients in Connecticut, Massachusetts, Rhode Island, New Hampshire, and the Carolinas. Our innovative solutions can reach all areas within your firm including: Administrative, Information Technology, Engineering, Finance, Clerical and Light Industrial.

Lighthouse Professional Services committed to the success of the companies, candidates and employees we serve. We invest in excellent working partnerships, powered by people.

We are currently seeking a Digital Marketing Specialist in New Haven, CT.  Excellent company with growth opportunities.

Promote the insurance program in the digital space through the development and implementation of digital marketing strategies. Collaborate with marketing team to develop goals, strategies and best practices for increasing brand awareness and field force recruitment.

Job Responsibilities

     The following duties reflect the primary responsibilities performed by employees in this job. Incumbent(s) may be required to perform additional, position-specific duties.

Responsibility

1. Manage digital marketing programs and software utilized by the field force and insurance business.
2. Implement inbound and outbound campaigns incorporating social media and email marketing through SaaS platform. Produce content for digital marketing channels, including social media, email, website, and branded collateral.
3. Develop and manage editorial calendar to plan out digital marketing campaigns. Assess current digital insurance promotions and manage product positioning and key message development across all Knights of Columbus insurance social media platforms.
4. Implement digital recruiting programs and systems for the field force. Manage LinkedIn Recruiting platform. Partner with Regional Agency Consultants, General Agents, and Field Directors to actively source potential Field Agent and General Agent candidates.
5. Test, analyze, and report on campaign performance, social media ROI, engagement, audience growth, sales conversions and recruiting metrics.
6. Provide digital marketing training to the field force through individual training sessions and in large group settings such as Agent Schools and Conferences. Create and deliver presentations on social media marketing and digital recruiting.

Knowledge, Skills, and Abilities

The depth and breadth of knowledge within the position’s field or specialty that is required to effectively perform the responsibilities of this position, e.g., insurance, structure and processes. Describe the type and level of skills required to handle the position’s responsibilities, e.g., mathematical/analytical, communication, typing, spreadsheet.

• Passion for digital marketing and expert knowledge in the use of social media as a business tool.
• In-depth knowledge of digital recruiting landscape, email marketing, marketing automation, lead generation.
• Must be able to work in a fast-paced environment with demonstrated ability to coordinate multiple projects/initiatives simultaneously while meeting deadlines and business objectives.
• Must have a proven ability to work with a high degree of independence and to plan, organize, and implement multiple projects within time and budget constraints.
• Excellent written and verbal communication skills are required as is an acute sense of detail-orientation.
• Excellent customer service, interpersonal, and organizational skills. Ability to effectively interact and collaborate with the marketing team, internal stakeholders, field force, and vendors.
• Strong analytical skills.

Systems/Technical Knowledge: 

• Comfort with technology and using online software to manage your work.
• Demonstrated experience working with much of the following:
• Social Media Platforms (Facebook, LinkedIn, Instagram, Twitter)
• Marketing Automation Software & Digital Platforms (Hearsay Systems, Hootsuite, Pardot, HubSpot, Microsoft Dynamics, WordPress, eRelationship, Constant Contact, Mail Chimp, Google Analytics)
• Design Software (InDesign, Illustrator, Adobe Photoshop)
• Microsoft Office Programs (Word, Excel, Powerpoint)

Education and Experience Requirements

Education: BA or BS degree.

Experience: 3+ years of digital marketing and recruiting experience, preferably in the financial service/life insurance industry. Experience working with social media tools, search, mobile marketing, content development, marketing cloud, SaaS programs, data marketing and personalized marketing/advertising.

Licensing/Certification: none.

Performance Indicators

• Program results, field force adoption and usage.
• Business growth, sales conversions.
• Recruiting metrics, agents contracted.
• Feedback from internal and external sources on program success.
• Performance of content, social media engagement, email click through, open, and respond rates.

Decision Making

• Contributes to digital marketing strategy, business, and operational decisions that affect the Department and the field force.
• Recommends new strategies, policies, best practices for digital outreach and recruiting.

Problem Solving & Complexity

• Varied situations that may require analysis or interpretation; general precedents and practices used, but may be modified.
• Resolves problems and responds to inquiries from internal and external parties.
• Escalates compliance concerns and customer complaints to corporate compliance team.
• Escalates complex issues and problems to Director.